How we work: The North Line
One number, pushed north in four moves.
Every engagement runs the same way, from a masterclass to a retainer. We agree one number your board already watches, usually qualified pipeline or new customers, and push it north. Each review sets the next heading.
The four moves
Each move ends with something you can use.
01
Find your position
We map where demand comes from and how your marketing team spends its week, workflow by workflow. You see which work moves the number and which work an agent should take over.
You getA map of where your demand comes from, and of how the team's week is spent, workflow by workflow.
02
Set the heading
We agree the number to move, your point of view, and the workflows to rebuild first, ranked by value and readiness. Some go now, some wait, and some don't make the cut.
You getThe number we will move, your point of view, and a ranked list of workflows to rebuild.
03
Rebuild the engine
We redesign the priority workflows, put agents into them with people supervising, and run programmes with sales across the whole funnel.
You getRebuilt workflows, with agents taking on whole pieces of the work and your people checking the output, and programmes running with sales.
04
Prove the gain
We report results in pipeline and revenue, plus the time each rebuilt workflow gives back. Then we pick the next workflows to rebuild.
You getResults in pipeline and revenue, the hours each workflow gives back, and the next workflows to rebuild.
Each review sets the next heading
The line runs as a loop, so the gains compound.
After each review we set the next heading and pick the next workflows to rebuild. In a masterclass your team runs the loop once on its own plan. In a 90-day pilot we run it once together. On a retainer we run it every quarter.
FAQs
What buyers ask about the method.
When will we see results?
In a 90-day pilot you see the first rebuilt workflows running, and a review against the baseline we agreed at the start. We report in the numbers your board already uses, usually qualified pipeline or new customers, plus the hours each rebuilt workflow gives back. Time savings show first. Pipeline takes longer, so we report both.
Do you work with our existing CRM and tools?
Yes. We build agents on the CRM, data and tools you already have. We suggest a new tool only when an existing one can't do the job.
Tell us where you are trying to go.
A short note is enough. We reply within one business day.